Nielsen: Christmas Day 2025 set a record for US streaming usage with 55.1B minutes, or 54% of all TV viewing for the day, up by 3.9B minutes on Christmas 2024
Summary
Nielsen reports that Christmas Day 2025 set a new US streaming usage record at 55.1 billion minutes, accounting for 54% of total TV viewing that day and marking a 3.9 billion minute increase from Christmas 2024. The festive period also saw record overall streaming activity in December, with strong activity potentially driven by NFL games and holiday viewing habits.