Sony Is Ceding Control of TV Hardware Business To China's TCL
Summary
Sony plans to spin off its TV hardware business into a TCL-controlled joint venture with 51% TCL and 49% Sony. The venture would keep the Sony/Bravia branding while using TCL display technology, with binding terms targeted by end of March and operations planned for April 2027, subject to regulators. This represents a significant shift in the TV industry and highlights ongoing competitive pressures from Chinese and other Asian manufacturers.