How Zynga uses a secretive VIP program with personal account managers and exclusive sweepstake entries to keep top players spending on games like FarmVille
Summary
The New York Times piece by Michael Thomsen profiles Zynga's secret VIP program, which assigns personal account managers and offers exclusive sweepstakes to top players to sustain high spend in games like FarmVille. The story highlights the use of loyalty-style tactics in mobile/social gaming and raises questions about transparency and monetization practices.