Sony’s TV business is being taken over by TCL
Summary
The Verge reports that Sony plans to spin off its TV hardware business into a joint venture with TCL, with TCL holding 51% and Sony 49%. The venture would carry the Sony Bravia branding, oversee global TV and home audio, and aim to start operations in 2027 after finalizing binding agreements. The partnership is pitched as a way to combine Sony’s imaging and audio expertise with TCL’s display and supply-chain strengths, potentially reshaping the premium TV market andSony’s hardware strategy.