Sony Is Ceding Control of TV Hardware Business To China's TCL
Summary
Sony plans to spin off its TV hardware business into a new joint venture with TCL, giving TCL 51% and Sony 49%. The branding will remain Sony/Bravia, but display technology will be TCL, with operations targeted for April 2027 pending regulatory approvals. This marks a major retreat from the premium TV market as Japanese firms yield ground to China and Korea in a consolidation trend.