Reddit overtakes TikTok in UK thanks to search algorithms and gen Z
Summary
The Guardian reports that Reddit has overtaken TikTok in the UK as the fourth most-visited social platform, driven by changes in search algorithms prioritizing forum content and Gen Z’s preference for human-generated information. Ofcom data show rapid growth in Reddit’s UK reach, with younger users driving much of the increase, and Reddit’s deals with Google and OpenAI to train AI models on its content likely contributing to its visibility. The piece frames Reddit as a counterpoint to AI-generated content and discusses shifts in online behavior and platform discovery.