Netflix's ad revenue hit $1.5B in 2025, up by more than 2.5x vs. 2024, and viewing hours grew 2% YoY in H2, driven by a 9% rise in viewing of branded originals
Summary
Netflix reports 2025 ad revenue of $1.5B, up more than 2.5x from 2024, with viewing hours up 2% YoY in H2 driven by a 9% rise in branded originals. The result demonstrates momentum in Netflix's ad-supported monetization and branded content, signaling opportunities for advertisers and measurement on streaming platforms. This snapshot highlights how streaming services are monetizing audiences beyond subscriptions.