Show HN: First embeddable web agent
Summary
rtrvr.ai argues that embedding AI agents on websites is a major revenue opportunity, citing Amazon's Rufus as proof and criticizing Google's WebMCP approach. The piece promotes Rover, a DOM-native AI agent deployed via a single script that understands site structure and can complete checkouts, onboard users, and demonstrate products, offering an alternative to API-exposed or screenshot-based agents. It positions owning the interaction layer as essential for conversion growth and data control, and notes Rover’s live status and metrics as traction signals.