Ford is focusing on efficiency to make its 2027 $30,000 EV pickup affordable
Summary
Ars Technica reports Ford's strategy to hit a $30,000 price point for a midsize EV pickup through efficiency and a new Universal EV Platform. The article details smaller batteries, reduced vehicle complexity, advanced casting, and in-house software, all aimed at lowering cost while preserving range. It also covers aerodynamic optimizations, wind tunnel testing, 3D printing, and a software-defined, zonal vehicle architecture.