Every app you've built is an ETL pipeline (you just didn't call it that)
Summary
The article reframes every app as an ETL pipeline and argues that AI features often behave as non deterministic transforms that magnify traditional ETL failure modes. It advocates for durable, observable event-driven workflows with step-level checkpoints (as showcased by Inngest) to avoid ambiguous retries, data duplication, and opaque observability, while enabling product teams to focus on domain logic rather than infrastructure.