DigiNews

Summary

An in-depth exploration of branding's rise in luxury watches, outlining the shift from performance to brand-driven design and the concept of a 'brand age.' It uses historical case studies (Patek Philippe, Royal Oak, Nautilus, Rolex) to argue that branding often shapes demand as much as, or more than, technical quality, and it ends with the idea that following problems is the best way to uncover golden ages for innovation.