In 1985 Maxell built a bunch of life-size robots for its bad floppy ad
Summary
This Such Bad Tech Ads post analyzes Maxell's 1985 life-size robot advertising campaign, focusing on the robot waiter and dining scene as a bold shift from the Gold Standard ads. It traces the robots' journey from print campaigns to museum exhibits (Smart Machines at The Computer Museum and later the Computer History Museum) and discusses subsequent related ads and cross-promotions, highlighting the cultural impact of tangible tech branding.