Understanding young news audiences at a time of rapid change
Summary
The Reuters Institute report analyzes how 18–24-year-olds access and think about news amid rapid digital change, showing a shift from online-first to social-first consumption and a preference for audio/visual formats. It highlights the rise of individual creators and AI in news, and how publishers should adapt pathways, formats, and definitions of news to engage younger audiences while managing platform risks. The piece offers practical implications for publishers and advertisers aiming to reach youth with credible, engaging content.