Ad firms settle with Trump FTC over claims they boycotted conservative media
Summary
The FTC and eight states sued ad agencies Dentsu, Publicis, and WPP over alleged collusion to demonetize conservative media via brand-safety standards. The settlements bar third-party ratings based on 'Covered Bases' (political viewpoints, journalistic standards, DEI) and require changes to ad placement practices, with ties to the GARM and APB initiatives. No admissions of wrongdoing were made, and eight states joined the action.