As electric aspirations fade, Porsche sells its stake in Bugatti
Summary
Ars Technica reports Porsche is selling its stake in Bugatti Rimac and Rimac Group to a private-equity consortium as VW Group recalibrates its luxury and EV strategy amid weaker demand for ultra-expensive EVs. The piece traces Bugatti’s revival under Piech, the 2021 Rimac joint venture, and how market dynamics and VW Group’s broader EV shift are driving portfolio rebalancing. It includes quotes from Porsche and Rimac leadership about focusing on core business and accelerating growth with new partners.