FTC to Require Cox Media Group, Two Other Firms to Pay Nearly $1 Million to Settle Charges They Deceived Customers About “Active Listening” AI-Powered Marketing Service
Summary
FTC announced settlements with Cox Media Group and two marketing firms for deceiving customers with an AI-powered 'Active Listening' advertising service. The agencies allegedly claimed voice-data-based targeting and consumer opt-ins that never existed; settlements total $930,000 and impose safeguards against deceptive marketing. This case underscores regulatory scrutiny of AI marketing claims and data privacy practices for SMBs.