Marketer that claimed it could tap devices for ad targeting will pay $880K settlement
Summary
The FTC announced that CMG Local Solutions and two affiliate marketers will pay a total settlement of $880,000 for falsely claiming an AI-powered 'Active Listening' service could target ads based on conversations captured from consumers’ devices. The settlement also includes $25,000 settlements for two additional firms. Regulators argue the service did not listen to conversations and relied on third-party data, highlighting the ongoing scrutiny of advertising claims around device data and consumer consent.