A global brand but local cars is Audi’s future, says CEO
Summary
The Audi interview with CEO Gernot Döllner outlines a strategy of global brands adopting regional production to better fit local markets. Key points include a US-first approach for the Q9, China-specific solutions, and a push to tailor production ecosystems regionally while leveraging shared platforms. The piece also touches on potential future models, like wagons and a new R8, within the Volkswagen Group framework.