Uber burned through its entire 2026 AI budget in four months. Now its COO is questioning whether it’s worth it
Summary
Fortune reports that Uber burned through its 2026 AI budget in four months, prompting questions about the ROI of enterprise AI tools. The piece highlights how pricing shifts and token costs can outpace productivity gains, even as firms continue to invest in autonomous features. It's a useful case study for SMBs evaluating when AI investments deliver value.