Anti-social: It's fads, not friends, which now dominate social media feeds
Summary
BBC News analyzes how social media feeds have shifted from personal connection to entertainment-focused content, driven by monetization and ad revenue. The piece cites studies from Barometre du numerique 2026, Ofcom, and Morning Consult to illustrate rising passive use, declining posting, and the dominance of creators over friends. It also discusses AI-powered targeting and the implications for small businesses and users, with insights from industry commentators on the evolving landscape.