Ryanair dark UX patterns summer 2026 refresher
Summary
This post reviews Ryanair's check-in flow, detailing nine steps that nudge users toward purchases through dark UX patterns (insurance, seat selection, upgrades, fast track, etc.). It highlights how these patterns can affect consent and customer experience and compares with Lufthansa's approach. The article ends with practical takeaways for ethical UX design and privacy-conscious automation for SMBs.