Streaming services’ obnoxiously loud ads become illegal on July 1 in California
Summary
California is set to make streaming ads illegal if they are louder than the content they accompany, effective July 1. The law aligns streaming with the CALM Act requirements for broadcast media and discusses potential cross-state compliance, industry opposition, and technical challenges related to server-side ad insertion. The piece also notes upcoming Illinois legislation and broader regulatory and consumer-complaint context.