Papa Johns Can Predict When Your Fridge Is Empty
Summary
Papa Johns partnered with NBCUniversal, Instacart, and Carat to reach hungry consumers by predicting fridge emptiness and serving targeted ads within NBCU streaming content. The campaign uses Instacart’s first-party data to identify households likely to run low on groceries and displays tailored creatives with QR codes. Early results are focused on incremental sales lift and new customer acquisition, with measurements involving QR interactions and follow-on studies; data-sharing and privacy considerations are central to evaluating such campaigns.