The AI Marketing Backlash: Why 'AI-First' Brands Are Starting to Fall Flat
Summary
An analysis of the AI marketing backlash as brands race to be AI-powered. The piece argues that AI-first marketing can backfire when content feels inauthentic, citing Coca-Cola, Meta, and Toys R Us as high-profile examples, and advocates using AI to enhance the customer experience rather than dominate the marketing narrative. It offers a framework for when to use AI and highlights invisible, customer-centric AI as the path to success.