OpenAI's Ad Business Is on Pace to Miss Its Own Forecast By 90%, Analyst Says
Summary
OpenAI's ad revenue forecast is set to miss its own projections, with Emarketer predicting only about $5.41B in chatbot ad revenue by 2030 and under $1B this year. OpenAI started an ad trial in February, but the piece notes the forecast rests on optimistic assumptions about ad budgets and market dominance.