The bread paradox: why convenience always wins, and why SaaS isn’t doomed
Summary
The bread paradox argues that people choose convenient, reliable solutions over DIY approaches, even when the DIY option is cheaper. The piece applies this to SaaS, noting that while AI tools reduce the cost of building software, durable SaaS companies win through convenience, reliability, compliance, and ecosystem, not just cheaper code. It also forecasts pricing shifts toward usage-based models and emphasizes that the value of SaaS lies in the supply chain and accountability, not merely the raw components.