Postmortem of a British Startup: Tract
Summary
Tract's postmortem recounts a UK proptech startup's two-year journey, detailing pivots from site sourcing to land promotion and an AI-assisted planning document tool, culminating in the decision to cease operations after no revenue. The piece offers lessons on market quality, customer discovery, lean operations, and fundraising in a fragmented British market, with actionable takeaways for founders considering US market entry and product-market fit.