EU will mandate labels on authentic-looking AI content starting August 2
Summary
EU will require labels on AI-generated content that is designed to look authentic, applying to images, audio, and text with a digital watermark. The policy links to the AI Act and imposes deadlines (August 2 for new systems, four extra months for existing ones) and potential fines up to 3% of revenue. The article also notes labeling practices by major platforms and the ongoing debate over label effectiveness.