Californians' data deletion requests, DROP, become enforceable Aug. 1
Summary
California's DROP platform enforcement begins August 1, requiring registered data brokers to honor delete requests. The system aims to simplify consumer data opt-outs, with a 45-day processing window and potential fines for noncompliance; NBC 7 notes hundreds of thousands have signed up, and Cal Privacy has already fined brokers for not registering. The article also cautions that DROP does not erase all online data and advises ongoing vigilance.