TIME Is Serving AI Bots a Different Website, With Ads Built In
Summary
TIME is serving two versions of its website: a human-facing magazine site and a machine-facing markdown copy with ads baked in for AI crawlers. The markdown version is customized per bot, with some being allowed through and others blocked, highlighting how publishers tailor content for AI models. The piece examines Mobian ad-tech integration, sponsor content, and the broader implications for SEO, AI training data, and advertising transparency.