Ford picks “Fathom” for its affordable truck name, starts at $28,350
Summary
Ford has named its new affordable electric pickup 'Fathom' and revealed a starting price of $28,350 (plus delivery). The article discusses Ford's new universal EV platform (UEV), zonal electronics architecture that reduces wiring, and features like bidirectional charging and BlueCruise optional driver-assistance. The piece positions the Fathom as a lower-cost entry in the EV pickup market and notes timing for deliveries next year.