Gateway 2000’s descent from awesome to bad ads in the 90s (Part II)
Summary
This piece analyzes Gateway 2000’s 1990s ad campaigns, leadership under Ted Waitt, and the IPO-driven expansion that culminated in a marketing-heavy but ultimately declining brand. It assembles archival ads from Byte, PC World, Computer Shopper, and The New York Times to illustrate how bold, campy marketing intersected with business realities. The article frames these campaigns as early examples of the dangers and nostalgia of retro tech advertising.