Ethical cold outreach
Summary
The article critiques a startup's use of an AI-generated video pitch to impersonate a human in cold outreach, arguing that such deception is unethical. It cites concerns about authenticity and epistemic vigilance, urging marketers to favor transparent, genuinely personal or clearly impersonal communication. It also highlights Val Town's stance on ethical go-to-market practices and mentions practical templates that enable authentic engagement without deception.