McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There
Summary
A WIRED investigation shows how McDonald's loyalty data is collected, stored, and used to predict future purchases, revealing a detailed 515-page dossier on a single user. Privacy experts warn about pervasive surveillance and the power imbalance between consumers and large brands, while McDonald's defends personalized deals and data protections. The piece highlights implications for data rights and transparency.