Apple's App Tracking Transparency treated its own apps better than rivals
Summary
The Bundeskartellamt concluded that Apple's App Tracking Transparency framework treated its own apps more favorably than third-party apps and requires commitments to align consent prompts. Apple will modify the prompts, simplify the consent architecture, and give publishers more freedom to explain personalised advertising, with binding commitments for seven years. The decision underscores regulation of large digital platforms to protect user privacy under GDPR.