Personalized pricing is “abhorrent,” but FTC limits may increase costs, critics say
Summary
Ars Technica reports on the FTC's push to limit personalized pricing, noting that the agency cannot ban the practice but may enforce disclosures about data use and price determination. The article highlights public comments warning that such limits could raise costs and erase discounts, along with concerns about discrimination. It also references a related congressional bill and the FTC's enforcement considerations.