I Set a Trap for a Book-Marketing Scammer (2025)
Summary
Rob Greene's 2025 Substack piece documents a wave of book-marketing scams targeting authors, including impersonations and AI-generated pitches designed to look legitimate. The piece analyzes how scammers exploit publisher anxieties, the reliability of marketing promises, and the use of real identities to deceive authors. It also highlights warnings from Writer Beware and SFWA.