FTC alleges Amazon illegally made $20 billion by rigging billions of ad auctions
Summary
The FTC and 22 states allege that Amazon illegally inflated advertising prices by secretly manipulating billions of ad auctions since 2019, using undisclosed soft reserve prices to overcharge advertisers. The lawsuit seeks injunctive relief, penalties, and restitution, while Amazon defends that its auctions remain fair and that disclosures are being improved.