A third of Perplexity's citations don't contain the number they're cited for
Summary
Haus Research analyzes Perplexity's citation audit and finds that 34.7% of citations attached to sentences with figures point to pages that either don’t open or don’t contain the cited numbers. The report QA-evaluates 310 questions across 210 tech companies, analyzes 2,915 unique cited URLs, and provides datasets and methodology publicly. It highlights reliability gaps in AI-generated citations and promotes transparency through published data and a robust audit process.