ChatGPT ad targeting is garbage
Summary
The article analyzes a real-world experiment with ChatGPT ads for an event seating software. It presents campaign metrics, compares paid ChatGPT ads to Google Ads and free referrals, and concludes that low-value, poorly targeted traffic undermines conversions. The author attributes the problem to targeting and visitor quality rather than click fraud, citing Fouanalytics and Dr. Fou's conclusions to advocate focusing on high-value conversions.