Google AI Mode shows the same products 21.6% more expensive than traditional search
Summary
Productrise conducted a 23-day study comparing Google AI Mode to traditional search, tracking over 2 million product listings across 100k SERPs. The findings show AI Mode tends to present the same products at higher prices, with AI Mode prices 21.6% higher on matched items and 49% higher across all priced listings, plus low overlap between the two modes.