The car industry A/B tested selling a car with and without CarPlay and the results are not shocking
Summary
This article analyzes how including or omitting in-car phone integrations (CarPlay/Android Auto) affects consumer choice, using GM's move away from CarPlay and Honda's Prologue with CarPlay as the case study. It presents sales data showing Honda outselling Chevy in recent years and argues that consumers favor built-in phone integration, suggesting automakers should listen to market demand rather than withholding features. The piece concludes with questions about whether GM will adapt based on consumer behavior.