Genuine Creativity is Your New Moat
Summary
The article argues that AI speeds up copying, but real competitive advantage comes from genuine creativity and reframing problems. Using the Flash era as a lens, it cautions that AI-generated sites can be banal and stresses the importance of starting from first principles, experimentation, and a focus on taste. It concludes that business value comes from the habit of continual invention rather than replicating others' solutions.