OpenAI is enlisting an influencer army to make it look 'good for the world'
Summary
OpenAI is expanding its influencer marketing to portray ChatGPT as beneficial and trustworthy, leveraging creators to demonstrate practical use cases. Business Insider documents a sharp rise in sponsored posts, a broad influencer roster, and a split between enterprise sales and consumer adoption, while warning of potential creator backlash. The piece highlights industry dynamics around AI marketing, influencer management, and brand safety.