Disney+ and Hulu raise prices by up to 13 percent after doubling profits
Summary
Ars Technica reports that Disney+ and Hulu have raised prices on standalone ad-free plans by 13% (from $19 to $21.50) and on ad-supported plans (from $12 to $12.50). Bundles involving Disney+, Hulu, and ESPN also increased, while some ad-supported bundle options remained unchanged. The price hikes come as Disney highlights stronger streaming revenue and profitability, continuing a trend of annual price increases for these services.