Microsoft stops insisting you need a “Copilot+ PC”
Summary
Ars Technica reports that Microsoft has stopped using the Copilot+ PC branding for its new Surface laptops, even though the devices meet the branding criteria. The piece explains why the branding persisted (security concerns around the Copilot Recall feature, marketing fatigue) and notes a broader shift toward AI-enabled hardware without a branded label, with RTX Spark-powered devices on the horizon contributing to the branding shift.