The Copilot+ PC brand is dead: Microsoft and PC makers quietly pull back on tarnished Windows 11 AI PC branding
Summary
Windows Central reports that the Copilot+ PC branding is effectively dead as Microsoft and OEMs stop using the Copilot+ moniker on new Surface PCs. The piece cites statements from Surface leadership and Qualcomm, notes early security concerns with Recall, and argues the branding never resonated with the market, even as the underlying Copilot+ specifications persist. It frames the shift as part of a broader pullback on AI-first branding for PCs.