Microsoft quietly drops Copilot+ branding from its new laptops after two years — Surface CVP confirms new devices meet hardware requirements but lack controversial branding
Summary
Two years after launching Copilot+ branding, Microsoft quietly removes the Copilot+ branding from its latest laptops while continuing to develop AI features in software. The piece discusses how hardware branding is being deemphasized as NPUs reach consumer devices and memory constraints push 8GB-16GB RAM configurations; it also notes ongoing Copilot features on Windows and within other products. The article situates this branding shift within broader AI-on-the-edge strategies and the evolving Copilot product family.