Discord gives more advertisers more tools to target its users
Summary
Ars Technica reports that Discord is expanding its advertising capabilities with Ads Manager, enabling campaigns, forecasting, and bidding, while offering self-service access to smaller advertisers in early 2027. The company is also expanding Video Quests and launching Video Quests Reserve for premium, on-demand ad experiences, which will broaden targeting. User concerns about ads, age verification, and AI moderation are noted as potential downsides of the monetization push.