Software Engineering Is Dead. Long Live Product Engineering
Summary
The article argues that traditional software engineering is shifting toward product engineering, driven by AI-assisted coding and a focus on context, customer needs, and product sense. It discusses how tools like Muse, Codex/OpenCode, and large language models are changing who writes and maintains code, and why apprenticeships and systemic design thinking remain essential. It also touches on the role of humans in product leadership and the need to adapt training and career pathways for juniors in an AI-augmented landscape.